Check out what Versiti's team are reading, doing and thinking

Channel 4: The UK is Different Not Divided

Continuing our work for Channel 4 – which to-date has included understanding how black, Asian and...

Versiti scoops second MRS Award

As years go, this one has been even more unpredictable than the last, so it was...

Mental health in an unequal world – World Mental Health Day 2021

COVID-19 has been more than a virus. For many young people, the pandemic has brought uncertainty,...

Versiti scoops top prize at MRS Excellence Awards

On Friday 17th September, at the Market Research Society’s first in-person event in over 18 months,...

Diversity, inclusion and equality in the market research sector, 2020

The UK market research industry has a long way to go before it can claim to...

MRS Excellence 2021 Finalist

The team at Versiti are over the moon to learn that we are a Finalist for...

[EVENT] Being Gender Smart

Following a hugely successful panel session earlier in the year to mark International Women’s Day, Legal...

Culture wars: minefield or opportunity?

Wherever one looks, there is talk of a culture war. We are told that British society...

The future of intersectionality: It’s more than racism

The last few months, organisations were quick to jump on the bandwagon and shout #StopAsianHate just...

Thrust into the new: COVID’s impact on older people’s digital inclusion

It’s no secret that we’re living in a technologically advancing world. Many of us will remember...

DI&E at Impact 2021: From trending research to a genuine heart for consumers

Diversity, Inclusion and Equality are trending. From Women’s History Month to Black Lives Matter: marketing messages...

What does expertise in diversity and inclusion mean, exactly?

Having been recently asked what Versiti does – and seen a quizzical look about why this...

When older, white, middle-class researchers are not right for the job

This week, the research team at Versiti, along with our partner, Youth Futures Foundation, presented at...

Becoming a true ally

 The last few weeks have been tough. As a woman, and a black one at that,...

How to make research more inclusive

In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an...

Versiti launches its free Equality Self-Assessment tool to kick off 2021

2020 was a year full of change, and a watershed for equality and inclusion. The Black...

Diversity, Inclusion and Equity in Consumer Research (podcast)

Curious about under-represented groups and how to do inclusive consumer research? Listen to the “In Clear...

‘Level Up’: Engaging and connecting women across the UK sports sector

In most sports organisations, the workforce is heavily male-dominated, especially when it comes to senior roles,...

Ask Me Anything: how to make research more inclusive

The recent Diversity, Inclusion and Equality report by the MRS, authored by Versiti Co-Founder, Dr Marie-Claude...

Alone Together: online qual with vulnerable people

Research with vulnerable or seldom-heard groups is even more important during the Covid-19 outbreak. Marie-Claude Gervais...

World Mental Health Day 2020

Saturday 10th October 2020 is World Mental Health Day. The global initiative, first celebrated in 1992...

Futureheads partners with Versiti to implement best practice in Equality, Diversity and Inclusion

Leading UK-based recruiter of digital talent, Futureheads, has partnered with Versiti to create and implement a bespoke EDI...

Awards & Accolades: AURAs Insight Impact & MRSs Best Main Stage Shortlists

Working in the world of diversity, equality and inclusion is a wonderful privilege that Versiti takes...

The Market Research Society Partners with Versiti

It’s official, Versiti has partnered with the Market Research Society – the leading professional body for...

We are finalists for The AURAs Insight Impact Award!

The AURAs are the only market research industry awards nominated exclusively by clients. 

COVID-19 and #BlackLivesMatter require a new style of leadership

Change is rarely experienced as a single moment in time. It’s a continuous journey of incremental...

Racism: can we trust people of colour when they claim racial discrimination?

Spring 2020. Television screens, social media accounts and radio waves are awash with news of protests:...

7 ways brands can tangibly support #BlackLivesMatter

The past few weeks have seen #BlackLivesMatter protests sweep the world. It has kick-started a significant...

#BlackLivesMatter and why everyone should care

Most likely you have seen the news from Minneapolis over the weekend – there have been...

Diversity, Inclusion & Equality in the time of COVID-19

This week I had the pleasure of chairing a webinar organised by Hansuke on “Diversity, Inclusion...

Opening Eyes: The Insights Behind RNIB’s New Brand and Communication Strategy

Last week, I was delighted to be invited to speak at AURA’s first ever online seminar...

Ramadan in the time of COVID-19

You might not have noticed but Ramadan started this week and this year is going to...

Alone together: Research with vulnerable people in the UK

Research with vulnerable or seldom-heard groups is even more important during the Covid-19 outbreak. Versiti’s Research...

International Women’s Day: What happens when female role models ‘misbehave’?

Where do you really come from?

Have you seen HSBC’s ad: “Where do you really come from?” 

Meet Versiti at MRS Impact 2020

We’re delighted to confirm that our Research Director, Dr. Marie-Claude Gervais, will be on the speakers...

Finding the right brand ambassadors to open up more diverse markets

Choosing who will act as your brand ambassadors is a consequential decision. Get it right and...

4 events to D.I.E for

It might be a few weeks yet till the end of 2019, but we’ve already got...

That Renault ad and the pursuit of consistency

It’s funny how memories are tied to places. How much easier it is to remember events...

Blue Story and Vue: The criminalisation of Black art

Black art, and its association with marginalised communities and resistance, is embedded in the wider societal...

Challenging sexist typecasting and tokenism

Let’s all challenge ourselves not to typecast people based on their gender or other characteristics.

Luxury brands are missing out on ethnic minority customers

Ethnic minority communities are redefining the codes of the luxury sector: the future now trumps the...

Black-owned businesses making big waves

In the UK, many big businesses who have been around for some time are having to...

What makes a good man?: Get your house in order

When events like International Men’s Day provoke discussion around masculinity and gender inequality, it is all...

She got the job because she’s a woman

Our very own Dr. Marie-Claude Gervais – one of Versiti’s co-founders – will share how the...

What ethnic minority consumers really want from global brands

To successfully engage with ethnic minorities, brands need to step away from stereotypes and demonstrate authentic...

Diversity & Inclusion Myth Busting #8

Diversity Myth #8: “Diversity and Inclusion is about minority groups” After more than 20 years of...

Diversity & Inclusion Myth Busting #7

Diversity Myth #7: “All you really need is diversity of thought” After more than 20 years...

‘Routes to Power’ Part 2: The unique benefits of hiring women affected by intersectional discrimination

Leaders have much to gain by acknowledging the impact of intersectional discrimination on the career prospects...

Diversity & Inclusion Myth Busting #6

Diversity Myth #6: ‘Targets and quotas undermine meritocracy: they will lower our standards.’ After more than...

Institutional barriers to career progression: lessons from BAME people in local government

You might think that local government, as the tier closest to serving everyday people and communities,...

Reflections on ‘Routes to Power’: How to strive for success against intersectional discrimination

A few years ago, we were privileged to take part in research that examined  the ‘Routes...

Diversity & Inclusion Myth Busting #5

Diversity Myth #5: “Prejudice and discrimination are the same thing, aren’t they?” After more than 20...

Are we killing creativity & innovation by neglecting diversity?

According to the World Economic Forum, creativity has moved up from tenth to become the third...

Diversity & Inclusion Myth Busting #4

Diversity Myth #4: “If only we could tackle unconscious bias, we wouldn’t be discriminating anymore.” After...

Resisting ‘red herrings’ around diverse leadership: the problem is not with ‘them’

When working on improving the career progression of people from minority groups, there are a number...

Diversity & Inclusion Myth Busting #3

Diversity Myth #3 – ‘No matter what we do, some people will always think they are...

Inclusive Leadership: Equipping leaders to make their organisations more inclusive and profitable

As diversity and inclusion become firmly embedded in the mission statements and strategy of forward-thinking organisations,...

Essential terminology for conversations about diversity – a free guide

We designed this guide to be a helpful glossary, supporting individuals to lead on equality and...

How to stand up for your D&I principles against a PR backlash

When your organisation stakes out its values, commits to an inclusive purpose, and makes bold, strategically-aligned...

Without diversity & inclusion, AI is replicating the racism of humans

ImageNet Roulette is an art project that allows users to see how an AI would classify...

Diversity & Inclusion Myth Busting #2

Diversity Myth #2 – ‘‘We treat everyone as individuals: we don’t discriminate.” After more than 20...

Diversity & Inclusion Myth Busting #1

Diversity Myth #1 – ‘‘We have more pressing business priorities than Diversity & Inclusion right now.’’...

The ASA gender stereotyping ad bans serve a social purpose

The Advertising Standards Authority recently courted Twitter controversy after banning two adverts on the grounds of...

Why Your Corporate Culture Has To Match Up To Your Diversity Marketing

In recent years, as consumers become ever more discerning about how and where they spend their...

Who Owns Culture?

Last week, I attended a forum for civilised disagreement hosted by Tortoise, called ThinkIn, where the...

Powering seldom-heard patients to improve healthcare

Next week sees the 2019 EphMRA Annual Conference in Warsaw, where Versiti’s co-founder, Dr. Marie-Claude Gervais...

Lloyds Make Banking More Inclusive for Blind and Low-Sight People with Digital Breakthrough

How Lloyds Banking Group has used mobile app to help blind and low-sight customers

What female economic powerhouses mean for brands?

Tomorrow (Friday, March 8) is International Women’s Day, time to take stock of gender issues and...

Join us for The Battle for Balance: International Women’s Day

From grassroots activism to worldwide action, we are entering an exciting period of history where the...

Neurodiversity in the workplace

In the world of D&I (diversity and inclusion), unconscious bias training is more widely used than...

Podcast: Powering Seldom-Heard Groups To Tackle Inequalities

In this podcast, Versiti’s own Research Director, Marie-Claude Gervais, talks about power and collaboration ahead of the Losing Control...

Are you losing control? You should be..

Many individuals, organisations, businesses and foundations are searching for new strategies to improve their effectiveness right...

Is Suicide The Best A Man Can Get?

“Let boys be damn boys. Let men be men” Some of you might recognise the diatribe...

Brexit: An Opportunity For Brands To Secure The Loyalty of Ethnic Minority Consumers

In the days following the Brexit referendum, a hard-working, smart and delightful Romanian friend of mine...

Soul Searching, Not Box-Ticking: One Person’s Experience Of An Online Research Community of Cancer Patients

(This is the full version of a personal account of being a participant of an online...

How working on minority issues changes your perspective on the world

(The following is a transcript from a talk given by Dr. Marie-Claude Gervais, Research Director at...

Mental Health and Depression In The UK

As much as 90% percent of the UK workforce have been affected by mental health challenges, with...

Black, Asian And Ethnic Minorities’ Access to Wealth and Financial Services

In a recent report published by M&C Saatchi, titled The Black Pound, a staggering 65% of...

Versiti discussing TedxWomen’s theme, ‘Showing Up’

Over at Tedx, this years TedWomen’s theme is ‘Showing Up’. Women the world over no longer...

TV Broadcasters’ Drive Towards Greater Diversity

Why diversity and inclusion strategies must start with insight Mention the word ‘diversity’ to most people...

Diversity Marketing: Branding for the Muslim Population

Brands and organisations, local or global, need to take Muslims seriously. They must understand, respect and...

Reframing Diversity: Innovation Through Inclusion

Diversity is all around us. Literally.

About Protected Characteristics and Why They Matter To Diversity

In the world of diversity and inclusion, Protected Characteristics are talked about and used a lot,...

Diversity Marketing: Muslims And Non-alcoholic Beverages

To Beer Or Not To Beer: How Understanding Muslim Consumers Could Transform The Non-alcoholic Drinks Market

How Marketers Can Stay Relevant to Modern, Diverse British Families

Fundamental changes to the make-up and behaviour of families living in the UK have big implications...

Are empowered women standing in the way of gender equality?

Many young women who describe themselves as feminists are actually undermining the drive for gender equality....

The Dangers of Not Listening To The Right Voices

Living here in the UK as I do, I’m all too aware of the impact of not...

Conducting Research Online With Ethnic Minorities

I’ve come across many clients that have ruled out conducting online research with people from ethnic...

Why A Social Revolution Is Needed To Close The Gender Pay Gap

It is nearly 50 years since the Equal Pay Act came into force. Yet, women are...

As Diversity Consultants We Are Allies and Bridges

Looking at the Versiti team, you’d be forgiven for thinking that it lacks diversity. You would...

What I Just Learned About Neurodiversity

Last week, just as the ‘Beast from the East’ wreaked havoc with the country, Creative Equals...

Diversity Marketing Part 2: Five More Tips For Success

The last thing we, or our clients, want is for a campaign to backfire because avoidable...

Making Diversity And Inclusion A Force For Positive Change

A few months ago I got talking to one of my respected colleagues about life, loves...

Diversity Marketing Part 1: Ten Tips For Successful Diversity Marketing

The last thing we, or our clients, want is for a campaign to backfire because avoidable...

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