An overview of our work and how evidence has inspired action and a positive change
At a time when competition for the viewing experience is fierce, fuelled by the stampede of Netflix, Amazon and others, Channel 4 needs to continue to have a relevant and compelling offer to viewers that are more diverse than ever. Like with any good strategy, this requires understanding their audiences’ needs, wants and perceptions.
Channel 4 enlisted Versiti’s expertise to understand how best to reflect the diversity of modern Britain in programming and to measure progress.Read more
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.Read more
Black boys and young black men are under-achieving in education and in the labour market. They are also over-represented in the Criminal Justice System. To tackle these issues, four government departments and a group of 25 third sector experts came together to create the REACH programme.Read more
The National Institute for Health and Clinical Excellence (NICE) had very little information on the health of the Chinese community in England. They needed insights into the health beliefs and practices of Chinese people in the UK both to steer the development of a national survey on the health and lifestyles of the Chinese community and to develop tailored public health programmes.Read more
Why do some people expect to be discriminated against and others don’t? What drives their perceptions? More critically, do these expectations reflect reality or can they safely be ignored? These questions are answered in a game-changing piece of research based on 120 face-to-face interviews with black and Asian people.Read more
In a global and more affluent world, ethnic minority women – with their diverse skin care needs and skin tones – have become a powerful economic force. They expect that beauty brands will recognise and value their beauty, understand their lifestyles and cater for their skin care and beauty needs. Over many projects, we helped Estée Lauder reap the benefits of these trends.Read more
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.Read more
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