COVID might impact everyone but its effects are much worse for young people, especially those from families with little economic and social capital to support them during the crisis. Committed to a participatory approach, Versiti involved diverse young people as peer researchers in this landmark project.

In most sports organisations, the workforce is heavily male-dominated, especially when it comes to senior roles, leadership and board positions. The pipeline is not being nurtured, largely due to a workplace culture in sport that continues to discriminate against women. Versiti collaborated with Women in Sport to change that.

How do you create a luxury hotel in the heart of Camden Town with a clear sense of place, but which also appeals to discerning creatives from around the world who are dead set against formulaic design? That was the challenge. We rose to it.

Innovation rarely happens in isolation. It is sparked by the hard work of listening to consumers, getting deep into their lives, surfacing needs they did not yet know they had. This approach paid off. It helped Unicef win a prestigious award for Innovation in Fundraising.

National survey data persistently showed that ethnic minority people expected to be discriminated against by the Police, the Courts, the Prison Service and Housing services. To improve these perceptions, the Home Office needed to understand what, precisely, was driving them. Our game-changing research led to widespread changes across government.

Diversity drives innovation and innovation should address the key challenges of our time: social justice, health equity and environmental sustainability. Versiti helped Nesta centre its strategy on those vital issues.

The market research sector exists to help brands understand consumers. It cannot do its job well without having a workforce that is both diverse and well versed about working with all consumer segments. The MRS commissioned Versiti to survey its members and map the state of diversity, inclusion and equality in the sector. The report describes the key issues at stake and makes practical recommendations to improve the ‘status quo’.

Why do people choose to watch certain TV shows and not others? Why are ethnic minority audiences so different from the mainstream in their TV viewing preferences? We created a framework to help Channel 4 answer these essential questions.

Living with cancer can be overwhelming. Patients’ needs for information, emotional and practical support are complex; they also change over the cancer journey. See how Versiti’s insights helped Prostate Cancer Research become truly patient-centric and raise significant funds to deliver even better support to patients.

Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.

In a global and more affluent world, ethnic minority women – with their diverse skin care needs and skin tones – have become a powerful economic force. They expect that beauty brands will recognise and value their beauty, understand their lifestyles and cater for their skin care and beauty needs. Over many projects, we helped Estée Lauder reap the benefits of these trends.

Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.

More than their actual impairment, negative public attitudes are often the biggest barrier reported by disabled people. Our work helped RNIB change public attitudes towards blind people – both inside and outside the organisation – and reap the rewards.

At a time when competition for the viewing experience is fierce, fuelled by the stampede of Netflix, Amazon and others, Channel 4 needs to continue to have a relevant and compelling offer to viewers that are more diverse than ever. Like with any good strategy, this requires understanding their audiences’ needs, wants and perceptions.

For its Diversity Review, DEFRA needed to know why young people, disabled people and people from minority ethnic backgrounds are all less likely to visit and enjoy the countryside.

The Greater London Authority commissioned Versiti to conduct qualitative research to understand the attitudes of people ‘at risk’ of being affected by crime (either as victims or perpetrators) towards sharing personal data to help prevent violent crime in London.