An overview of our work and how evidence has inspired action and a positive change
COVID might impact everyone but its effects are much worse for young people, especially those from families with little economic and social capital to support them during the crisis. Committed to a participatory approach, Versiti involved diverse young people as peer researchers in this landmark project.Read more
In most sports organisations, the workforce is heavily male-dominated, especially when it comes to senior roles, leadership and board positions. The pipeline is not being nurtured, largely due to a workplace culture in sport that continues to discriminate against women. Versiti collaborated with Women in Sport to change that.Read more
National survey data persistently showed that ethnic minority people expected to be discriminated against by the Police, the Courts, the Prison Service and Housing services. To improve these perceptions, the Home Office needed to understand what, precisely, was driving them. Our game-changing research led to widespread changes across government.Read more
The market research sector exists to help brands understand consumers. It cannot do its job well without having a workforce that is both diverse and well versed about working with all consumer segments. The MRS commissioned Versiti to survey its members and map the state of diversity, inclusion and equality in the sector. The report describes the key issues at stake and makes practical recommendations to improve the ‘status quo’.Read more
Living with cancer can be overwhelming. Patients’ needs for information, emotional and practical support are complex; they also change over the cancer journey. See how Versiti’s insights helped Prostate Cancer Research become truly patient-centric and raise significant funds to deliver even better support to patients.Read more
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.Read more
In a global and more affluent world, ethnic minority women – with their diverse skin care needs and skin tones – have become a powerful economic force. They expect that beauty brands will recognise and value their beauty, understand their lifestyles and cater for their skin care and beauty needs. Over many projects, we helped Estée Lauder reap the benefits of these trends.Read more
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.
At a time when competition for the viewing experience is fierce, fuelled by the stampede of Netflix, Amazon and others, Channel 4 needs to continue to have a relevant and compelling offer to viewers that are more diverse than ever. Like with any good strategy, this requires understanding their audiences’ needs, wants and perceptions.Read more
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