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Case StudiesChannel 4

Measuring perceptions of inclusion and diversity

The Brief

The Audience Research & Insight team at Channel 4 came loaded with a few burning questions to be answered in a matter of weeks. These included:

  • What does diversity and inclusion actually mean to diverse audiences?
  • How do diverse audiences perceive Channel 4 and its approach to diversity?
  • How does that compare with other channels and platforms?
  • What drives perceptions?
  • How can representation and portrayal of diverse groups be improved?
  • What metrics should Channel 4 develop to track audience perceptions?

The challenges they faced

  • Understanding the attitudes and perceptions of diverse audiences
  • Measuring diversity and inclusion

Download full version

Learn how Channel 4 developed a new Inclusion & Diversity Strategy using key diversity insights and metrics

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