Measuring perceptions of inclusion and diversity
The Brief
The Audience Research & Insight team at Channel 4 came loaded with a few burning questions to be answered in a matter of weeks. These included:
- What does diversity and inclusion actually mean to diverse audiences?
- How do diverse audiences perceive Channel 4 and its approach to diversity?
- How does that compare with other channels and platforms?
- What drives perceptions?
- How can representation and portrayal of diverse groups be improved?
- What metrics should Channel 4 develop to track audience perceptions?
The challenges they faced
- Understanding the attitudes and perceptions of diverse audiences
- Measuring diversity and inclusion
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Learn how Channel 4 developed a new Inclusion & Diversity Strategy using key diversity insights and metrics