The Audience Research & Insight team at Channel 4 came loaded with a few burning questions to be answered in a matter of weeks. These included:

• What does diversity and inclusion actually mean to diverse audiences?
• How do diverse audiences perceive Channel 4 and its approach to diversity?
• How does that compare with other channels and platforms?
• What drives perceptions?
• How can representation and portrayal of diverse groups be improved?
• What metrics should Channel 4 develop to track audience perceptions?