Understanding the drivers of perceptions of racism in order to make public services fairer
According to the national Citizenship Survey, a significant number of black and Asian people expect to be discriminated against in society, in the labour market and in various public services. In order to determine what – if anything – should be done to address these negative perceptions, the government tasked our team to find out: what people actually mean by discrimination, what drives their expectations and perceptions of discrimination, and how fixed or responsive to change people’s views are.
A tough brief.
Let's make this happen.