Understanding the drivers of perceptions of racism in order to make public services fairer
The Brief
According to the national Citizenship Survey, a significant number of black and Asian people expect to be discriminated against in society, in the labour market and in various public services. In order to determine what – if anything – should be done to address these negative perceptions, the government tasked our team to find out: what people actually mean by discrimination, what drives their expectations and perceptions of discrimination, and how fixed or responsive to change people’s views are.
A tough brief.
The challenges they faced
- Getting access to 120 black and Asian people, based on strict sampling criteria, to take part in face-to-face interviews
- Developing projective techniques to elicit black and Asian people's latent interpretive frameworks
- Working successfully with stakeholders that include academics and senior civil servants from six government departments
- Planning, conducting the fieldwork, analysing and reporting to a very tight timetable
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