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Case StudiesHome Office / DCLG

Understanding the drivers of perceptions of racism in order to make public services fairer

The Brief

According to the national Citizenship Survey, a significant number of black and Asian people expect to be discriminated against in society, in the labour market and in various public services. In order to determine what Рif anything Рshould be done to address these negative perceptions, the government tasked our team to find out: what people actually mean by discrimination, what drives their expectations and perceptions of discrimination, and how fixed or responsive to change people’s views are.

A tough brief.

The challenges they faced

  • Getting access to 120 black and Asian people, based on strict sampling criteria, to take part in face-to-face interviews
  • Developing projective techniques to elicit black and Asian people's latent interpretive frameworks
  • Working successfully with stakeholders that include academics and senior civil servants from six government departments
  • Planning, conducting the fieldwork, analysing and reporting to a very tight timetable

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