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Case StudiesDepression in the UK

Non-Conscious Attitudes Towards Depression In The UK

The Brief

This report reveals troubling implicit attitudes towards depression and people living with mental health issues. Among findings was that depression is the condition perceived most negatively by the general public, compared with asthma, autism, blindness, deafness, diabetes and multiple sclerosis.

The challenges they faced

  • Gathering opinions from the UK public
  • Understanding implicit associations

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