Understanding public perceptions towards blindness and blind people
The Brief
RNIB and the Guide Dogs Trust hired Versiti to help them understand, and better engage, the general public around their cause. Specifically, they tasked us with building an understanding of:
- public attitudes and beliefs about blindness and vision impairment
- public attitudes and beliefs about people who are blind or have vision impairment
- the reasons for lack of engagement
The challenges they faced
- Understand implicit associations
- Explore public perceptions
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