Diversity challengesConnect & communicate

Communicating with diverse groups with impact

"I need to create campaigns and comms that connect with diverse audiences"

The key to a successful marketing and communications campaign is to have a clear understanding of who your target audience is: their demographic characteristics, their attitudes, interests, values and lifestyles. But when it comes to diversity, there are additional challenges. People from diverse groups may consume niche, as well as mainstream, media. Their perceptions of, and engagement with, brands could differ radically from audiences. Some will hold strong views about how the groups with which they identify are portrayed.

Navigating this successfully requires a wealth of knowledge around diversity and inclusion, a good dose of courage and integrity. This is where Versiti can help. Our team has worked on numerous marketing and communications campaigns, targeting diverse audiences at different stages of the campaigns, from creative inputs to testing and evaluation.

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