Access new markets and audiences and unlock new revenues
The reasons for dwindling audiences and poorer financial performance can be many, not all of which are within your immediate control. But tapping into the opportunities opened up by diversity might help.
In the UK, there are some estimates of the spending power of diverse groups:
Let us help you access new and diverse audiences that will drive market share and revenue, enabling you to improve your position over time. We will collaborate closely with you, identifying areas we can target for improvement. We will help you and your team to engage with wider audiences, driving new revenue streams at every stage.
Diversity and inclusion is not just an issue for human resources, or a good thing to do as part of your corporate social responsibility, or a clever new marketing strategy to attract new consumers. Inclusive transformation is an essential strategy to capitalise on uncertain times and to future-proof businesses so you can take on global challenges.
The ASA recently courted Twitter controversy after banning two adverts on the grounds of gender stereotyping. Outrage from some is somewhat inevitable when any social justice and inclusion concern is moved forward. Criticisms levelled at the ruling have taken the form of ‘oversensitivity’ and ‘censorship’, with many wondering if these regulations have ‘gone too far’.
RNIB and Guide Dogs have a shared ambition to create a world where people who are blind or have a vision impairment can thrive in a world of diversity. However, they also face a common problem: the general public does not seem to know or care much about blindness.
At a time when competition for the viewing experience is fierce, fuelled by the stampede of Netflix, Amazon and others, Channel 4 needs to continue to have a relevant and compelling offer to viewers that are more diverse than ever. Like with any good strategy, this requires understanding their audiences’ needs, wants and perceptions.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
Black boys and young black men are under-achieving in education and in the labour market. They are also over-represented in the Criminal Justice System. To tackle these issues, four government departments and a group of 25 third sector experts came together to create the REACH programme.
Let's make this happen.