Get a competitive edge by involving a wider set of people in research and co-creation
You can take any guesswork out of understanding a multicultural or diverse group by bringing them into your product or service design process sooner.
Our expert diversity consultants will help you to facilitate genuine collaboration that leads to better products and more relevant services with empathy, recognition and life challenges built into your design output.
With the help of our diversity consultants, you can locate an audience, find a shared objective and communicate in a common language so you can be more relevant in today’s increasingly diverse world.
Prostate Cancer Research wanted to deepen their understanding of patient experiences at every stage of the patient journey, and to test a new online service (called Infopool), designed to empower people living with prostate cancer to make better-informed treatment decisions and improve their quality of life.
Black boys and young black men are under-achieving in education and in the labour market. They are also over-represented in the Criminal Justice System. To tackle these issues, four government departments and a group of 25 third sector experts came together to create the REACH programme.
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.
Let's make this happen.