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Experts in understanding people, diversity, inclusion and equality

Stephen Cribbett

Co-Founder / CEO

Stephen is a brand and digital strategist, design consultant, technologist, product developer and co-founder of Versiti.

Stephen spent the last ten years building Further, one of the leading online research technology and consulting businesses recognised by Forrester and the GRIT Report as one of the Top 50 most innovative research businesses in the world. Last year alone, Further involved more than 250,000 people in online research methods for clients including LinkedIn, Netflix, Mondelez, Cafedirect, Unicef and Her Majesty’s Passport Office. Agile research is at the heart of Versiti’s approach.

Prior to Further, Stephen spent fifteen years advising brands and organisations on human-centred design and development, including the likes of Shell, TfL, Orange, Harrods and St Mungo’s.

He believes organisations that combine insight, strategy and technology to enable a fairer and more inclusive world will win the day. This is a moral and personal matter for a dad of two girls.

Dr. Marie-Claude Gervais

Co-founder / Research & Strategy Director

Marie-Claude is a leading expert on diversity and inclusion. She was a Lecturer at the London School of Economics (LSE), teaching both Social Psychology and Qualitative Research Methods for seven years before co-founding one of the UK’s most successful agencies specialising in research with people from minority ethnic backgrounds.

She has led research programmes in a range of areas including arts and culture, education, employment and business, housing, healthcare, policing, community cohesion and the environment. Her clients include government departments, large charities and some of the world’s biggest brands.

Originally from Montreal, Canada, Marie-Claude takes multiculturalism and equality for granted. She has two mixed-race, mixed-faith teenagers. In her spare time, she sings and wages a losing battle with weeds in her communal garden.

Dr. John Whittle

Senior Research Strategist

John is a sociologist, a researcher and a strategy consultant. His PhD investigated gender, identity and digital practices among Millennials. This included exploring the relationships between teenagers on social networking sites and the role of masculinity in social interactions. It also involved mapping out potential future landscapes for social technology.

More recently, John has helped develop a pioneering mobile research platform for immersive qualitative research. He has been part of a team developing new consumer brand propositions alongside some of the world’s leading brand consultants.

When he’s not head down in work, you’ll find him focused on his other passion – honing his athletic, gymnastic and lifting skills to win Crossfit competitions and helping others get fit.

    Hirra Khan Adeogun


    A Londoner in a multi-faith and multi-ethnic family, Hirra believes inclusion and representation are essential values for a globalised and interconnected world.

    After graduating from King’s College London, Hirra worked extensively on British Muslim identity with marginalised communities, including LGBT+ Muslims and Black Muslims, to build solidarity and promote inclusive Islamic principles. Her areas of interest include social justice, human rights and community cohesion. Hirra is also a Fellow of the Muslim Institute, a Trustee of the Women’s Environmental Network (WEN) and a volunteer for Amnesty International UK.


    Cathryn Hindle

    Head of People & Culture

    Born in Birmingham and raised in South Africa, Cathryn is an avid reader of everything from philosophy to psychology, poetry to politics. Her passion lies in helping businesses – and the people in them – achieve their potential, making the world a better place for us all.

    Following her early career working in multinationals British Airways, BASF and IBM, she has spent the past 20 years working with CEOs and Leadership teams of VC funded start-ups and early-stage businesses, and founder-led businesses in Europe.

    As a gay woman, and mother to three (now adult!) children, Cathryn highlights the need for workplaces to be diverse and inclusive, free from fear and discrimination. For each person to be recognised as the individuals they are, validated as part of the “human family”, with an appreciation of their cultural background and lifestyle.

    Shae Eccleston

    Research Support Executive

    Shae provides project support and online facilitation to the Versiti team, along with a bucket load of inspiration.

    Her experience as a black woman living with a rare cancer is what led her to Versiti when she was a participant in a ground-breaking project with Macmillan Cancer Support. From that point on, we wanted to harness her talent and invited her to share her experiences on stage at EphMRA in Warsaw, where she co-delivered a plenary session on patient experiences, and at the Losing Control conference in the UK.

    Shae now combines her work at Versiti with fostering children. But that’s not all: she also helps the NHS provide better services for people living with cancer, especially those from minoritised communities

      Join our team

      We are expanding and always interested to hear from exceptional people with a passion for diversity and inclusion. Contact us via the form or check out some of the current roles we are looking to fill.

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