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Experts in understanding people, diversity, inclusion and equality

Stephen Cribbett

Co-Founder / CEO

Stephen is a brand and digital strategist, design consultant, technologist, product developer and co-founder of Versiti.

Stephen spent the last ten years building Further, one of the leading online research technology and consulting businesses recognised by Forrester and the GRIT Report as one of the Top 50 most innovative research businesses in the world. Last year alone, Further involved more than 250,000 people in online research methods for clients including LinkedIn, Netflix, Mondelez, Cafedirect, Unicef and Her Majesty’s Passport Office. Agile research is at the heart of Versiti’s approach.

Prior to Further, Stephen spent fifteen years advising brands and organisations on human-centred design and development, including the likes of Shell, TfL, Orange, Harrods and St Mungo’s.

He believes organisations that combine insight, strategy and technology to enable a fairer and more inclusive world will win the day. This is a moral and personal matter for a dad of two girls.

Marie-Claude Gervais

Co-founder / Research & Strategy Director

Marie-Claude is a leading expert on diversity and inclusion. She was a Lecturer at the London School of Economics, teaching both Social Psychology and Qualitative Research Methods for seven years before co-founding one of the UK’s most successful agencies specialising in research with people from minority ethnic backgrounds.

She has led research programmes in a range of areas including arts and culture, education, employment and business, housing, healthcare, policing, community cohesion and the environment. Her clients include government departments, large charities and some of the world’s biggest brands.

Originally from Montreal, Canada, Marie-Claude takes multiculturalism and equality for granted. She has two mixed-race, mixed-faith teenagers. In her spare time, she sings and wages a losing battle with weeds in her communal garden.

Dr. John Whittle

Senior Research Strategist

John is a sociologist, a researcher and a strategy consultant. His PhD investigated gender, identity and digital practices among Millennials. This included exploring the relationships between teenagers on social networking sites and the role of masculinity in social interactions. It also involved mapping out potential future landscapes for social technology.

More recently, John has helped develop a pioneering mobile research platform for immersive qualitative research. He has been part of a team developing new consumer brand propositions alongside some of the world’s leading brand consultants.

When he’s not head down in work, you’ll find him focused on his other passion – honing his athletic, gymnastic and lifting skills to win Crossfit competitions and helping others get fit.

Hirra Khan Adeogun


A Londoner in a multi-faith and multi-ethnic family, Hirra believes inclusion and representation are essential values for a globalised and interconnected world.

After graduating from King’s College London, Hirra worked extensively on British Muslim identity with marginalised communities, including LGBT+ Muslims and Black Muslims, to build solidarity and promote inclusive Islamic principles. Her areas of interest include social justice, human rights and community cohesion. Hirra is also a Fellow of the Muslim Institute, a Trustee of the Women’s Environmental Network (WEN) and a volunteer for Amnesty International UK.


Kabillan Navaratnasara

Business Development

Kabillan – or ‘Kabs’ as we call him – is an accountant and financial analyst turned business developer and inclusion warrior. Kabs’ knack with people was a bit wasted dealing with numbers on paper, so he decided to use his skills to help drive Versiti’s growth.

Versiti is a natural fit. Kabs believes passionately in the value of equality, diversity and inclusion. He is committed to making that a reality for everyone, regardless of their backgrounds.

When he is not drumming up business to change the world, Kabs is a keen traveler. Most recently, he spent some happy times floating down the Ganges on a barge with a bunch of friends.

    Join our team

    We are expanding and always interested to hear from exceptional people with a passion for diversity and inclusion. Contact us via the form or check out some of the current roles we are looking to fill.

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