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Experts in understanding people, diversity, inclusion and equality

Stephen Cribbett

Co-Founder / CEO

Stephen is a brand and digital strategist, design consultant, technologist, product developer and co-founder of Versiti.

Stephen spent the last ten years building Further, one of the leading online research technology and consulting businesses recognised by Forrester and the GRIT Report as one of the Top 50 most innovative research businesses in the world. Last year alone, Further involved more than 250,000 people in online research methods for clients including LinkedIn, Netflix, Mondelez, Cafedirect, Unicef and Her Majesty’s Passport Office. Agile research is at the heart of Versiti’s approach.

Prior to Further, Stephen spent fifteen years advising brands and organisations on human-centred design and development, including the likes of Shell, TfL, Orange, Harrods and St Mungo’s.

He believes organisations that combine insight, strategy and technology to enable a fairer and more inclusive world will win the day. This is a moral and personal matter for a dad of two girls.

Dr. John Whittle

Senior Research Strategist

John is a sociologist, a researcher and a strategy consultant. His PhD investigated gender, identity and digital practices among Millennials. This included exploring the relationships between teenagers on social networking sites and the role of masculinity in social interactions. It also involved mapping out potential future landscapes for social technology.

More recently, John has helped develop a pioneering mobile research platform for immersive qualitative research. He has been part of a team developing new consumer brand propositions alongside some of the world’s leading brand consultants.

When he’s not head down in work, you’ll find him focused on his other passion – honing his athletic, gymnastic and lifting skills to win Crossfit competitions and helping others get fit.

Cynthia Ko

Research Executive

Cynthia was born and raised in the Netherlands, but her family has roots in Malaysia, Indonesia and Hong Kong. Her personal experience as a multi-cultural individual has made her question how psychological and contextual elements could shape a human being.

Growing up, she had an intrinsic interest in human behaviour and how this could be understood to make the world a better place. As a researcher, she enjoys exploring people’s minds in a creative and in-depth way.

Cynthia applies a multidisciplinary lens to her work, having studied both Behaviour Science (University College London) and Design for Interaction (Delft University of Technology), but also having spent a part of her studies in Sydney, Australia. You could say she’s a global citizen: diversity and social purpose are what makes a place feel like home to her.

Cynthia is also extremely passionate about mental health and sustainability. She’s certified as a Mental Health First Aider and openly speaks about her personal experiences with mental healthcare. In her free time, she volunteers as a creative content creator for The Green Wave’s Slow Fashion Movement. If she’s not working on causes that are dear to her heart, you’ll probably find her running, dancing salsa or learning a new craft.

Cathryn Hindle

Head of People & Culture

Born in Birmingham and raised in South Africa, Cathryn is an avid reader of everything from philosophy to psychology, poetry to politics. Her passion lies in helping businesses – and the people in them – achieve their potential, making the world a better place for us all.

Following her early career working in multinationals British Airways, BASF and IBM, she has spent the past 20 years working with CEOs and Leadership teams of VC funded start-ups and early-stage businesses, and founder-led businesses in Europe.

As a gay woman, and mother to three (now adult!) children, Cathryn highlights the need for workplaces to be diverse and inclusive, free from fear and discrimination. For each person to be recognised as the individuals they are, validated as part of the “human family”, with an appreciation of their cultural background and lifestyle.

Shae Eccleston

Research Support Executive

Shae provides project support and online facilitation to the Versiti team, along with a bucket load of inspiration.

Her experience as a black woman living with a rare cancer is what led her to Versiti when she was a participant in a ground-breaking project with Macmillan Cancer Support. From that point on, we wanted to harness her talent and invited her to share her experiences on stage at EphMRA in Warsaw, where she co-delivered a plenary session on patient experiences, and at the Losing Control conference in the UK.

Shae now combines her work at Versiti with co-designing better services for people living with cancer, for the NHS, with a strong focus on those from minoritised communities.

Nigel Roth

Research Director

Nigel has more than 25 years of experience as a researcher having started out studying semiology at UCL and archaeology at Birkbeck UOL. His experiences spans both client and agency sides in the UK and the US, and his work has contributed to many award-winning campaigns. Formerly Head of Early-Stage Communication Development Research at Ipsos, and Managing Director at CRM Metrix (now MetrixLab), Nigel now heads up the research team at Versiti, covering areas such as innovation and NPD, exploratory research and validation.

Join our team

We are expanding and always interested to hear from exceptional people with a passion for diversity and inclusion. Contact us via the form or check out some of the current roles we are looking to fill.

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