Drawing on 20 years’ of research and strategic consultancy around diversity, equality and inclusion, we help our clients navigate this complex field with confidence.
Our work spans brands, businesses, charities and government and topics as varied as cultural insights, branding, communications and inequalities.
We use our expertise to help shape the briefs, tailor research designs for each target audience, build trust and create empathy with participants in order to reveal the deeper truths that ensure you make the right decisions.
Connect with the right audiences in the right place
Understand how people from diverse groups use and interact with your products and services
Understand how diversity can affect shopping decisions
Create services that are fully inclusive and user-centred
Define new segments and understand nuances within diverse groups
Develop new products and services to meet diverse needs
Develop a nuanced understanding of how diverse customers experience your organisation
Truly understand the needs and wants of diverse audiences
Draw on rich insights to create successful behaviour change
Understand the experiences and unmet needs of diverse groups to address inequalities
Create a deep, positive and lasting connection with new audiences
Test your campaigns and concepts to increase their relevance, appeal and impact
Future-proof your organisation by being more inclusive, fair and innovative
Discover cultural insights to understand what drives peoples’ behaviour, and why
Understand how diverse audiences perceive your brand and increase affinity
Let's make this happen.