Draw on rich insights to create successful behaviour change
To bring about any change in behaviour, you need to understand why people are currently doing what they are doing. What alternatives are they considering? What barriers stand in the way of them adopting the new behaviour? What might increase their motivations to do so?
All these factors depend on peoples’ cultural backgrounds and identities, as well as on their access to economic, political and social capital.
Versiti has a sophisticated understanding of these issues as well as detailed knowledge of the life circumstances and challenges of people from diverse groups. We use this to establish what would be the most successful behaviour inclusion strategies for our clients.
Our skills have been honed through working with government, brands and charities, developing campaigns that persuaded diverse people to quit smoking, examine their breasts, recycle waste, practice safe sex, switch to digital services and give to charity.
In the world of diversity and inclusion, Protected Characteristics are talked about a lot, but if you don’t operate in this space then you’re probably wondering what they are and why they matter. If so then we've compiled this short guide to bring you up to speed and help you understand why Protected Characteristics matter.
Alcohol and Islam are inextricably linked. But since drinking alcohol is forbidden (haram) in Islam, most brands never give a thought to the Muslim population when it comes to alcohol. Herein lies the golden opportunity for non-alcoholic drinks brands..
Modern British families are diverse and complex, and this has huge implications for marketers needing to connect with them. Research tells us that if, for example, you have been raised by the same two married parents and now have your own children with their other biological parent, you are in the minority.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
Let's make this happen.