In an increasingly diverse and multi-cultural world, it has become crucial to understand the attitudes, behaviours, needs and motivations of different types of audiences.
It is a complex subject. As our community embraces more religions, more ethnicities and a growing openness towards people from a diverse background, such as the LGBTQ community, one-size-fits-all no longer works.
Versiti is one of the advertising industry’s leading experts in equality, diversity and inclusion (EDI). For more than 20 years our people have helped hundreds of brands and agencies gain consumer insight through our advanced cultural insight research methods and technology.
Talk to us about understanding what a diverse audience thinks and feels about brands, sectors, marketplaces and individual subjects through cultural insight research.