How your brand is perceived and experienced by customers can change when seen through different eyes. What one group may see as positive could be meaningless, unpleasant or offensive to another. The question is: how do you ensure everyone, regardless of their age, gender, sexual orientation, culture, faith or impairment has positive attitudes and experience of your brand?
Understanding this is key to developing customer experiences that are tailored to different audiences, but also integrated and coherent.
Versiti specialises in conducting in-depth research and customer experience testing with diverse groups to yield the insights you need. We will shine a light on experiences of your brand’s touchpoints for customers from diverse backgrounds and help you create and implement an inclusive and successful customer experience testing strategy.