Discover cultural insights to understand what drives people's behaviour
Understanding the complex factors that influence social behaviour enables you to develop brands, products and services that will appeal to untapped and lucrative market segments and address any inequality that may exist.
Versiti can help you gain a serious competitive advantage over brands and organisations that don’t take diversity seriously. We don’t just look at why things are happening; we understand why they are happening now, and how these factors impact your brand and organisation.
Our team of seasoned social scientists, methodologists and diversity experts can help you look below the surface and uncover insights to transform your business.
Talk to us and discover what inspires ethnic minorities, LGBTQ groups, the young and the old, women and disabled people. See how this can benefit your product, service, brand or organisation.
The new Gillette ad has caused outrage among men and the far right. Toxic masculinity has become the latest cultural talking point. Beneath the outrage, there is a complex mix of male entitlement, ingrained behaviours, sex and gender, confusion and fear, diversity and inclusion.
Shae Eccleston talks openly about her experience taking part in an online research community (run by Versiti) designed to better understand the experiences of LGBT and BAME cancer patients.
RNIB and Guide Dogs have a shared ambition to create a world where people who are blind or have a vision impairment can thrive in a world of diversity. However, they also face a common problem: the general public does not seem to know or care much about blindness.
In a global and more affluent world, ethnic minority women – with their diverse skin care needs and skin tones – have become a powerful economic force. They expect that beauty brands will recognise and value their beauty, understand their lifestyles and cater for their skin care and beauty needs. Over many projects, we helped Estée Lauder reap the benefits of these trends.
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.
Store performance data revealed that some supermarkets in areas where there is a large ethnic minority population were not doing as well and others. Morrisons needed to understand the shopping behaviours of ethnic minority consumers to make sense of this evidence and rectify the problem.
Let's make this happen.