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What we doSegmentation

Define new segments and understand nuances within diverse groups


Our increasingly diverse society creates new opportunities for forward-thinking brands and organisations who want to embrace new markets.

We help you to factor in the effect of diverse cultural influences, improving your existing segmentation strategy and helping you to identify new segments.

These segments might be behavioural, cultural or revolve around collective identities that only now are becoming more visible in wider society.

Some segments may already be on our radar but not yours. Some may be unearthed by a deep dive into your existing data and we can use our strategic research knowledge to bring them to the surface.

Talk to us about ensuring you have not missed any opportunities in your segmentation strategy and see how we can show you new audiences you might not have considered before.

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Let's make this happen.