Create services that are fully inclusive and user-centred
Should you design a service because someone is different? Yes and no.
Your service design strategy should be fully inclusive for all potential users and should not exclude a person because of a religious belief, disability or their age.
Of course, some services may need to be designed specifically to match the needs of someone with a disability or because of age-related illness.
But in general, user experiences should be designed with equality, diversity and inclusion in mind (EDI). This requires empathy, understanding and collaboration with diverse communities, something that Versiti has a great deal of experience in.
Talk to us about providing deep insight and valuable knowledge, learnings and interactions that support a user-centred approach to design challenges.
The new Gillette ad has caused outrage among men and the far right. Toxic masculinity has become the latest cultural talking point. Beneath the outrage, there is a complex mix of male entitlement, ingrained behaviours, sex and gender, confusion and fear, diversity and inclusion.
Shae Eccleston talks openly about her experience taking part in an online research community (run by Versiti) designed to better understand the experiences of LGBT and BAME cancer patients.
Working with and researching minority groups in the UK on issues relating to inclusion and diversity within the public and private sector has taught us many things. Here are a few of the key learnings, including the balance between individualist and collectivist cultures.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
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