Develop new products and services to meet diverse needs
Create new products and services through multiple types of social research that take advantage of a greater variety of market opportunities.
Leveraging fresh insights from and about people in diverse communities is a crucial step to creating better products and services.
At Versiti we are experienced at not only helping you get to these insights but also in facilitating co-creation of new ideas and innovations with your target audiences. We have a number of highly structured and collaborative processes that will get you working together with brand new audiences.
Alcohol and Islam are inextricably linked. But since drinking alcohol is forbidden (haram) in Islam, most brands never give a thought to the Muslim population when it comes to alcohol. Herein lies the golden opportunity for non-alcoholic drinks brands..
Modern British families are diverse and complex, and this has huge implications for marketers needing to connect with them. Research tells us that if, for example, you have been raised by the same two married parents and now have your own children with their other biological parent, you are in the minority.
Black boys and young black men are under-achieving in education and in the labour market. They are also over-represented in the Criminal Justice System. To tackle these issues, four government departments and a group of 25 third sector experts came together to create the REACH programme.
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.
Let's make this happen.