Create services that are fully inclusive and user-centred
Should you design a service because someone is different? Yes and no.
Your service design strategy should be fully inclusive for all potential users and should not exclude a person because of a religious belief, disability or their age.
Of course, some services may need to be designed specifically to match the needs of someone with a disability or because of age-related illness.
But in general, user experiences should be designed with equality, diversity and inclusion in mind (EDI). This requires empathy, understanding and collaboration with diverse communities, something that Versiti has a great deal of experience in.
Talk to us about providing deep insight and valuable knowledge, learnings and interactions that support a user-centred approach to design challenges.
In the world of diversity and inclusion, Protected Characteristics are talked about a lot, but if you don’t operate in this space then you’re probably wondering what they are and why they matter. If so then we've compiled this short guide to bring you up to speed and help you understand why Protected Characteristics matter.
Alcohol and Islam are inextricably linked. But since drinking alcohol is forbidden (haram) in Islam, most brands never give a thought to the Muslim population when it comes to alcohol. Herein lies the golden opportunity for non-alcoholic drinks brands..
Modern British families are diverse and complex, and this has huge implications for marketers needing to connect with them. Research tells us that if, for example, you have been raised by the same two married parents and now have your own children with their other biological parent, you are in the minority.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
Let's make this happen.