Understand how diversity can affect shopping decisions
Understanding cultural and other influences behind purchase decisions can give you a real competitive advantage and a true understanding of shopper insights.
Knowing how diverse consumer groups move from wanting, researching and then buying, and their online and offline paths to purchase is now a vital part of delivering products and services in a multicultural and diverse society.
Our in-depth research methods and technologies uncover the nuances between groups, leading to richer, more valuable insights and ultimately a better user experience and sales uplift.
Talk to us about shopper research that understands ethnic, age-related and gender orientated viewpoints and attitudes to create more inclusive shopping experiences.
In the world of diversity and inclusion, Protected Characteristics are talked about a lot, but if you don’t operate in this space then you’re probably wondering what they are and why they matter. If so then we've compiled this short guide to bring you up to speed and help you understand why Protected Characteristics matter.
Alcohol and Islam are inextricably linked. But since drinking alcohol is forbidden (haram) in Islam, most brands never give a thought to the Muslim population when it comes to alcohol. Herein lies the golden opportunity for non-alcoholic drinks brands..
Modern British families are diverse and complex, and this has huge implications for marketers needing to connect with them. Research tells us that if, for example, you have been raised by the same two married parents and now have your own children with their other biological parent, you are in the minority.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
Let's make this happen.