Social Research Consultancy
Across virtually all areas of social policy, evidence shows that there are still inequalities – in terms of access, experiences and outcomes. The reasons for these differences are many and they vary for each equality group.
So what is social research consultancy? Versiti has unmatched expertise and experience when it comes to understanding the needs and experiences of people from minority groups. We have worked with service users and no-users from all equality groups, with service providers and with policy-makers to highlight specific needs, help address inequalities and improve outcomes.
Our experience spans healthcare, education and skills, labour market participation, crime and policing, the prevention of violent extremism, housing and homelessness, digital inclusion, media and culture, financial capability and environmental sustainability. Our team has directed social research, consultation and evaluation projects for most government departments, numerous non-departmental public bodies and many local authorities.
Our cross-sector expertise, methodological approaches and ability to generate trust among harder-to-engage communities mean that we deliver robust and insightful evidence to drive change.
Shae Eccleston talks openly about her experience taking part in an online research community (run by Versiti) designed to better understand the experiences of LGBT and BAME cancer patients.
Working with and researching minority groups in the UK on issues relating to inclusion and diversity within the public and private sector has taught us many things. Here are a few of the key learnings, including the balance between individualist and collectivist cultures.
RNIB and Guide Dogs have a shared ambition to create a world where people who are blind or have a vision impairment can thrive in a world of diversity. However, they also face a common problem: the general public does not seem to know or care much about blindness.
In a global and more affluent world, ethnic minority women – with their diverse skin care needs and skin tones – have become a powerful economic force. They expect that beauty brands will recognise and value their beauty, understand their lifestyles and cater for their skin care and beauty needs. Over many projects, we helped Estée Lauder reap the benefits of these trends.
Macmillan Cancer Support knew that people living with cancer who are from minority groups (either from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT), or aged 65 and over) tend to have poorer experiences and outcomes in cancer services. However, they lacked evidence and insight to identify specific needs and shape future support.
Store performance data revealed that some supermarkets in areas where there is a large ethnic minority population were not doing as well and others. Morrisons needed to understand the shopping behaviours of ethnic minority consumers to make sense of this evidence and rectify the problem.
Let's make this happen.