Understand how people from diverse groups use and interact with your products and services through user experience research
Products, services and policy should be designed to be fully inclusive for all potential users. To do that you need to fully understand audiences that come from diverse backgrounds.
How these audiences think, feel and react can be hard to discover using standard research practices but Versiti has the experience, methodologies, technology and strategic expertise to help you.
Our user experience research team has a suite of online and offline techniques and tools to help you understand how people from diverse groups will use and interact with your planned output.
We can help you survey, quantify and qualify behavioural attitudes, cultural differences and acceptance that can affect services and policies.
We also help measure potential acceptance of inclusive policies and give strategic recommendations when challenges are encountered.
If you have products designed for use by diverse communities we can help you calculate potential market size and acceptance with qualitative and quantitative research which we believe will give you greater insight than is available anywhere else.
Talk to Versiti about developing a user experience strategy. We can help with understanding the needs and desires for products, services and policy you are planning or need to align better with user’s expectations.
Shae Eccleston talks openly about her experience taking part in an online research community (run by Versiti) designed to better understand the experiences of LGBT and BAME cancer patients.
Working with and researching minority groups in the UK on issues relating to inclusion and diversity within the public and private sector has taught us many things. Here are a few of the key learnings, including the balance between individualist and collectivist cultures.
RNIB and Guide Dogs have a shared ambition to create a world where people who are blind or have a vision impairment can thrive in a world of diversity. However, they also face a common problem: the general public does not seem to know or care much about blindness.
At a time when competition for the viewing experience is fierce, fuelled by the stampede of Netflix, Amazon and others, Channel 4 needs to continue to have a relevant and compelling offer to viewers that are more diverse than ever. Like with any good strategy, this requires understanding their audiences’ needs, wants and perceptions.
Channel 4 enlisted Versiti’s expertise to understand how best to reflect the diversity of modern Britain in programming and to measure progress.
Workplace discrimination among women and ethnic minorities is well documented. But what about experiences due to the intersection of both gender and race? How do these interact – over the lifecycle, at home, in schools and at work – to shape the careers of ethnic minority women? We explored how some of the most powerful ethnic minority women in the UK beat the odds.
Black boys and young black men are under-achieving in education and in the labour market. They are also over-represented in the Criminal Justice System. To tackle these issues, four government departments and a group of 25 third sector experts came together to create the REACH programme.
Let's make this happen.